Full Job Description
Job Title: Digital Content Strategist
Location: Lenoir City, Tennessee
Company: Apex Innovations Inc.
Apex Innovations Inc., a leader in digital marketing solutions and e-commerce strategy, is seeking a passionate and skilled digital content strategist to join our vibrant team in Lenoir City, TN. With a reputation for excellence, we provide cutting-edge solutions that empower our clients to optimize their online presence and enhance customer engagement.
Why Work With Us?
At Apex Innovations, we believe that our people are our greatest asset. We offer a collaborative work environment that fosters innovation and supports professional development. Here, you will be part of a team that is dedicated to pushing boundaries, developing unique strategies, and delivering effective solutions for our clients.
About the Role
As a Digital Content Strategist at Apex Innovations, you will be responsible for creating and executing content strategies that align with our clients' marketing objectives. Your insights will drive our content creation process, ensuring that we consistently deliver high-quality and relevant material across various digital platforms.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that enhance brand visibility and user engagement.
- Conduct thorough research to identify new content opportunities, trends, and areas for improvement.
- Collaborate with internal teams, including designers, developers, and SEO specialists, to create compelling content tailored to our target audience.
- Optimize existing content for search engines and user experience, ensuring high-ranking placements on Google and other search engines.
- Monitor content performance metrics and conduct analytics to inform future content strategies.
- Stay updated on industry trends and best practices in digital marketing and content creation.
- Create content calendars and ensure deadlines are met, maintaining a steady flow of creative materials across all channels.
- Manage brand storytelling and voice across all communications, ensuring consistency in messaging.
- Provide training and guidance to team members on effective content strategies and best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, copywriting, or digital marketing.
- Proven track record of managing successful content campaigns and strong understanding of SEO principles.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Familiarity with content management systems (CMS) and digital analytics tools (e.g., Google Analytics, SEMrush).
- Strong project management skills with the ability to work effectively under tight deadlines.
- Excellent verbal and communication skills and a strong understanding of audience engagement.
- Creative thinker with a passion for staying ahead of industry trends and adapting strategies as necessary.
Benefits
At Apex Innovations, we understand that our employees are integral to our success. We offer a competitive salary and an extensive benefits package, including:
- Health, dental, and vision insurance.
- 401(k) retirement plan with company matching contributions.
- Life and disability insurance.
- Flexible working hours with remote work options.
- Generous vacation and paid time off policy.
- Access to professional development resources and training programs.
- Employee wellness programs and initiatives.
Our Community
Lenoir City is a thriving community known for its beautiful scenery and welcoming atmosphere. Nestled beside the Tennessee River and surrounded by stunning mountains, it offers the perfect combination of small-town charm and access to a vibrant business environment. Join Apex Innovations and contribute to our mission while enjoying all that East Tennessee has to offer, from outdoor adventures to cultural attractions.
How to Apply
If you are an innovative and strategic thinker ready to make your mark as a digital content strategist, we want to hear from you! Please submit your resume and a cover letter detailing your experience and your passion for content strategy. At Apex Innovations, we value diverse perspectives and are committed to creating an inclusive work environment. We encourage all qualified applicants to apply.
Come join our dynamic team at Apex Innovations in Lenoir City, TN. Together, we can develop compelling content that drives results and elevates brands to new heights.